Developing Conceptual Design Direction for packaging, labeling, package innovations, advertising, Point of Sale and Display.
PRINT & DIGITAL PRODUCTION
Packaging, Brochures, Posters, Signs, Collateral Materials, Digital Ad Art and GIF Animations.
Award-winning creative designer who orchestrates a unique, strategic brand experience, showcasing strong market messaging, compelling results for consumer goods and business to business.
- Enthusiastic engagement with management, cross-functional sales and marketing teams, to define new opportunities and value oriented innovations contributing to brand growth.
- Expert in developing high-impact advertising, packaging, marketing materials, brand identities and production. Exploration of innovative, relevant concepts to unleash potential for sales.
- Recognized for using a hands-on approach by collaborating, developing and inspiring all members of the creative team from project concept to completion.
- Brand experience: Halls® , Trident®, Triscuits®, Snackwells®, Philips®, Call of Duty®, XBox®, Barbie®, Fisher-Price®, Disney® , Nestlé®, Hartz®, Pepsi-Cola®, Windmill®, Sudden Change®, Nutra Nail®, Bikini Zone®, Plus White®, Mega-T®
Who I am
With a core concentration on consumer goods, I have been privileged to work with some great companies including Philips Consumer Electronics, Turtle Bay, Kraft, Nestlé, Pepsi, Reader's Digest, Hartz and many regional firms.
I enjoy being part of a creative team with whom I can share ideas and bring my natural enthusiastic approach to each project. My experience includes hands-on management of projects from concept to completion either solo or by directing and inspiring a design team, consulting with senior management and sales and marketing teams, plus hiring vendors including photographers, freelance staff, printers and others who help bring a project together.
What I do
Each customer I work with has different objectives. They are meeting the expectations of their own consumers based on the narrative of their brands and products.
I listen to those narratives when creating visual strategies for Branding, Packaging and Advertising based on product placement and market direction. Good design connects the right consumers to a particular product or service.
As an Art Director I have an extensive background in print and digital communications. By understanding the marketing communications behind effective design I connect the dots between your product story and core consumer.
Tell me your story. Start with one small step.