Client: Philips Consumer Electronics Division
Category: Consumer Electronics
Responsibility: Package Design Production
Converted multiple product lines to fit the new global design style standard, set by Philips headquarters in Amsterdam. This project included hundreds of individual SKU’s sold in markets from the US, NAFTA, EU, Brazil and Asia. Amsterdam was continually in touch with our process. Every morning we received information from our Chinese partners. Every night we uploaded production mechanicals back to them. This process took nearly a year. When we finished the project Philips took us all out to lunch.
Client: Turtle Beach, Inc.
Brands: XBox and Call of Duty
Category: Gaming Sound Electronics
Responsibility: Packaging & Marketing Materials, Design/Production for Gaming Headsets
Creating multiple versioning and final art for dozens of SKUs of both new and revised products that featured brand licenses (XBox® and Call of Duty®) and corporate branding. Advertising and marketing materials designed in collaboration with the Marketing Director and other stakeholders.
Packaging created for multiple markets including US, EU and the Americas
In-depth Photoshop work including restructuring and re-illustration of existing complex art files
Branding/logo for Sentinel Prestige, Pro and Task Force
Client: Dragon Sourcing
Category: Home Humidifier
Product: HysHome Aroma Therapy Mist Diffuser
Responsibility: Design of Branding, Packaging & Marketing Materials
Dragon Sourcing is a company that sources, manages sourcing and supply chains for a large client in Asia and in Europe where they also do product resale to retailers. In looking to do the same in the US, they needed an American designer because the retailers didn’t like Chinese packaging design. They contracted with me for the packaging design/brand identity.
My assignment was to do the creative development of the branding and packaging design, plus sell sheet materials for the HysHome Misting Lamp. This also included copy editing and photography (custom photo of lamp), 3D rendering of the final package and final print production.