CLIENT: CCA Industries, Inc.
Brand: Sudden Change
Category: Skin Care, Health and Beauty
Product: Sudden Change, Green Tea
Responsibility: Branding Refresh, Package Design & Illustration
Story:
Responsible for the fundamental re-design of the product line branding and packaging, to incorporate a new logo, complete re-vamping of font usage and branding message, showcasing Green Tea as a specialized treatment ingredient.
CLIENT: CCA Industries, Inc.
Brand: Bikini Zone
Category: Skin Care, Depilatory, Health and Beauty
Product: Sweet Stuff
Responsibility: Branding, Package Design & Illustration
Story:
In creating an appealing brand and package design aimed at teen girls, 13-19, I researched the look and feel of touchstone objects, products and entertainment for this demographic as a basis for this product line.
CLIENT: CCA Industries, Inc.
Brands: Scar Zone & Megatrim
Category: Therapeutic & Nutritional Diet Treatments
Product: Scar Zone for Kids and Megatrim Appetite Suppressant
Responsibility: Branding, Package Design & Illustration
Stories:
Scar Zone for Kids, a new product extension of the basic Scar Zone product, required kid-friendly, parent-consuming designs for brand extension and packaging. (A favorite design of mine.)
Megatrim, a new product requiring a pharmaceutical look and feel to provide confidence in a diet product.
CLIENT: U.S.Health Club
Brand: Femwise
Category: Women's Vitamin Supplements
Product Line: Femwise vitamin supplement for women
Responsibility: Branding, Package Design & Illustration
Story:
Design for a new women's vitamin supplement line, including the branding and packaging, showcasing a feminized nutraceutical look and feel. (one of my favorite logo design projects)
CLIENT: CCA Industries, Inc.
Brand: Nutra Nail
Category: Nail Care
Product: Nutra Nail Optimum Nail Care with Green Tea
Product: Nutra Nail Advanced Formula Nail Care with Green Tea
Product: Nutra Nail Olive Oil Revitalizer, Organic Therapy
Responsibility: New Product Lines, Package Designs & Illustration
Story:
Packaging designs for three new product lines, showcasing Green Tea as a specialized treatment ingredient on two.
Nutra Nail Optimum Nail Care with Green Tea
Responsible for complete design of the new product line, Optimum Care, requiring new ingredient extension branding, packaging for inner bottle and outer box plus point of purchase display.
Nutra Nail Advanced Formula Nail Care with Green Tea
Responsible for design of Advanced Formula product line requiring extension branding and packaging for inner bottle and outer box.
Nutra Nail Oilve Oil Revitalizer, Organic Therapy
Responsible for design of product packaging for primary bottle, card design and illustration.