Client: Kraft Foods, Inc.
Mondelez International, Inc.
Brand: Halls
Category: Candy
Product: xMint
Responsibility: Branding, Package Design & Illustration
Story:
Kraft does an Innovation Project every year in which the international marketing team works with creative producers to come up with new product concepts. The challenge here was to create a icy-cool feeling for a dual flavor mini-mint pocket pack.
My concept included the actual product within the brand by illustrating the candy in the logo. The packet, an ergonomically palm size fitting pack with an asymmetrical cap, gave me pause to use an ice cave image encompassing the oval. By illustrating the product within the structure of the xMint product brand I was able to visually communicate the dual nature of the product to the consumer.
Client: Kraft Foods, Inc.
Mondelez International, Inc.
Brand: Trident
Category: Gum
Product: Flavor Eruption Gumball
Responsibility: Package Design & Illustration
Story:
One of many Kraft Innovation Projects which I designed was for a gumball product. This involved design and some very tricky illustration because the product did not exist and had to be drawn in a way that the South African marketing team of several stakeholders could all agree matched their vision.
Client: Kraft Foods, Inc.
Mondelez International, Inc.
Brands: Halls, Trident
Category: Candy
Product: H-Spot Lozenge and Twist Adventure Gum
Responsibility: Branding, Package Design & Illustration.
Story:
Two other Kraft Innovation Projects were the H-Spot candy lozenge and Twist Adventure Gum. Playing on the two part nature of each product was the aim of the designs.
H-Spot expresses the two different flavors and sensations, outside and inside.
Twisted Adventure is a caramel flavored salty-sweet gum, a popular taste direction so illustrating that against a salt granulated caramel swirl background helps to connect flavor concepts to the consumer.
Client: Kraft Foods, Inc.
Mondelez International, Inc.
Brand: Jacobs
Category: Candy
Product: Coffee flavored Eclairs
Responsibility: Package Design & Illustration.
Story:
For this Kraft Innovation Project I worked with a popular overseas branded candy product which needed a window box and illustrations of both wrapped product plus the fun of creating a chocolate burst from the candy center.
Client: Kraft Foods, Inc.
Mondelez International, Inc.
Brand: Halls
Category: Candy
Product: Boost
Responsibility: Package Design & Illustration.
Story:
Halls proposed a new line called Boost created to appeal to the health conscience energy challenged consumer. Working with the marketing team, I presented several designs from which this was chosen. The clear box to be wrapped in printed plastic for vacuum packaging.